Showing posts with label effective logo. Show all posts
Showing posts with label effective logo. Show all posts

Tuesday, October 21, 2008

effective logo


I think that M&M came up with a simple and recognizable logo. Even if the characters were not in the picture, you can recognize the typeface that the company uses to symbolize the chocolate snack. They also chose a good name for the product because it could be easily marketable just with one letter. "m". The company has expanded the "m" symbol into two characters, one red and one yellow. They do commercials and ads. People around the world would recognize these two characters as representing M&Ms.

Friday, October 17, 2008

Effective logo

The Nike logo is simple and effective. If you judge a "good logo" by its ability to be internationally recognizable, exist at a variety of sizes and speak for an entire brand, this logo is perfect. Nike's swoosh elicits a sophisticated and clean design while incorporating a sense of movement. The swoosh is everywhere and Nike's brand recognition is probably up there with McDonalds' arches. Nike is known all over the world for well-made sportwear. I've been to the Nike campus in Oregon and the company is working hard to be sustainable on top of being fashionable. It's a company that you can trust, and with an effective logo, why wouldn't you support them?

Effective Logo

The Walt Disney logo is a very effective logo.  It is very simple, yet very direct.  Practically anyone can distinguish Cinderella's castle.  The castle also enhances the logos effectiveness because it forces the viewer to think about fairy tales and Disney World.  Kids especially are drawn to this logo and kids are Disney's prime market.  The simplicity of the line drawn castle helps the target audience (kids) distinguish this logo.  The funky, half cursive font is Disney's signature font that they use on most of their products and in their theme parks, thus it is easily recognizable and easily associated with the Walt Disney empire.  Just looking at the Disney logo puts a smile on people's faces because of all of Disney's fantastical products.

effective logo

This is definitely an effective logo that is both simple and meaningful in design. This is a logo of a fast-food restaurant that modeled itself after typical fast food places like McDonald and Burgerking but they differ in that they serve chicken instead of beef. From the logo you can see clearly what the restaurant serves. The letter C makes the face of a chicken, and to keep the rest of the letters consistent with the chicken, they are written in cursive. The choice of the color is perfect; somehow the color seem to relate to chickens. Maybe its just me but I like this logo alot! oh and the foods awesome

here's the link to the website! check it! www.chick-fil-a.com