Friday, October 17, 2008

Effective Logo

The Walt Disney logo is a very effective logo.  It is very simple, yet very direct.  Practically anyone can distinguish Cinderella's castle.  The castle also enhances the logos effectiveness because it forces the viewer to think about fairy tales and Disney World.  Kids especially are drawn to this logo and kids are Disney's prime market.  The simplicity of the line drawn castle helps the target audience (kids) distinguish this logo.  The funky, half cursive font is Disney's signature font that they use on most of their products and in their theme parks, thus it is easily recognizable and easily associated with the Walt Disney empire.  Just looking at the Disney logo puts a smile on people's faces because of all of Disney's fantastical products.

No comments: