M for what??

here's a semiotic logo which I'm pretty sure every one in United States and majority of the nations in the world would be able to recognize. Even without seeing the whole word, everyone knows that the big M stands for Mcdonald's. Mcdonald's symbolizes the typical American lifestyle; its goal is to provide the customers a "quality" fast food food to meet the demand of their impatient nature that have resulted from fast paced life. Mcdonald's logo is also globally reconigzed due to their expansion of franchise store in more than thirty nations. Although the logo may look mundane from an unbiased perspective, because of its success as a company it seems to look better than what it actually is.