I think that M&M came up with a simple and recognizable logo. Even if the characters were not in the picture, you can recognize the typeface that the company uses to symbolize the chocolate snack. They also chose a good name for the product because it could be easily marketable just with one letter. "m". The company has expanded the "m" symbol into two characters, one red and one yellow. They do commercials and ads. People around the world would recognize these two characters as representing M&Ms.
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