The Dunkin' Donuts logo is very simple and it uses repetition very well. The logo has both a symbol and the company name. It even has the company name on the symbol. Unlike the Starbucks logo, an image is not the main piece of the logo. The text/company name is in a very large font relative to the coffee cup. The company choose an obvious symbol and I like the steam coming from the cup. I think it really works because it is bright and simple. I can see the company probably changing the logo slightly in the coming years to possible be a bit more modern but it serves it's purposes. The logo makes sense, is recognizable and is smart at repeating the company name.
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