Effective Logo

I think the Apple Inc. logo is very effective. First of all, the logo is an apple, which is helpful in recognizing its association with the Apple products and Macintosh computers. More specifically, the metallic, silver color makes it appear more modern and technological which is most likely just the feel Apple is going for. It also stands out because it is designed with a 3-dimensional look, unlike most logos which are definitely only 2-D. I also find it interesting that the company name is nowhere on the logo since the picture fully represents the company and what the company does.