Vitamin Water does a great job of advertising their product because it comes in so many bright colors, which consumers can identify with. I know that when Vitamin Water first came out, I was in love with it and determined to try every flavor that they offered. I do also like how they have come out with different flavors and have connected with certain celebrities to advertise that particular flavor and color. For instance, for the Sex and the City movie, Vitamin Water created a new flavor that was dedicated to the movie and characters. Overall, Vitamin Water does an awesome job with promoting their colorful product.
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