6 days ago
Saturday, November 22, 2008
Visual Hierarchy
I think the Vitamin Water website is a great site. I love the way it has plenty of white space and is very simple, yet fun with all of the color. I really like the setup with all of the flavors of water lined up and trailing off into the background. It creates a great element of movement and the visual hierarchy, with the product being the most prominent thing at first glance, is fantastic.
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