Thursday, September 25, 2008

Gestalt principles

In Hawaii, everyone loves Quicksilver. And, after looking at it all summer, I began to see a creative and intelligent design. This logo uses the principle of continuation and does a great job. The wave connects and crests at the exact top of the snow-capped mountain. The mountain also rests on the flattest part of the wave. It is a very inclusive design that encompasses the two sides of the Quicksilver brand: surf and snow.

1 comment:

Melissa said...

Agreed! I do not know what "Quicksilver" is, but i can tell from just the logo that is probably some sort of outdoor clothing or gear brand.