This is the logo for AAA, obviously. I think this logo exemplifies 2 of the gestalt principles we learned about in class. It's use of color and repetition serve affectively. Granted the repetition is unavoidable because it's the company's initials but it's certainly helpful in the design aspect. Repetition helps things stick in people's minds and it also brings the design together. The use of red is very wise because red is a color that attracts the eye and causes the reader to look at it.
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